Mar 28, 2021She’s Not Strategic, the sequel: Women are over-mentored and under-sponsoredShe’s Not Strategic, the sequel: Women are over-mentored and under-sponsored Hundreds of women and dozens of men have reached out since I published The Real Reason Women Aren’t Getting Ahead In Tech: She’s Not Strategic. It’s been bittersweet. …Women In Tech10 min read
Aug 22, 2020The Real Reason Women Aren’t Getting Ahead in Tech: “She’s Not Strategic”Before I explain “She’s not strategic,” I’d like to give you a bit of background. I’m 38 years old and a two-time CMO for tech companies. I’ve joined five startups so far and held leadership positions at four of them. Along the way, I’ve had three children, and in my…Startup9 min read
Oct 5, 2016The Dark Side of Gender EqualityAs a female tech leader who advocates for equality, I’ve noticed some things about my conduct lately that are questionable. I’ve noticed four distinct shortcomings I have that keep women from becoming equal to men. Like anyone else, I prefer to believe I’m perfect…but the truth is, I’m flawed. Regardless…Gender Equality5 min read
Apr 26, 2016Dear SaaS CEO’s: Here’s the Secret to Happier CustomersAnd making your job much easier. — Being the Commander in Chief isn’t an easy gig. I’ve looked up and watched great CEOs shoulder the burden of the whole company. It’s hard not to spread yourself too thin when there are so many things that need doing and improving. Honestly, it looks like a really lonely job…Saa S3 min read
Apr 8, 2016The “Women in Tech” convo needs more menUgh. That title! I wrote it and it makes me see red. Like we’re damsels in distress, waiting for our knight in shining armor to arrive and save us. Alas, it’s true. Here’s the deal: Things aren’t changing fast enough. Simply put, there aren’t enough women at the top to…Women In Tech6 min read
Mar 25, 2016How to build a family-friendly startupLess talk, more action — When I was interviewing at Drift, I fell completely in love with the vision. I wanted in so badly I could taste it. But there were two things giving me pause. And one of them was only 6 months old. Drift only had about 13 employees, and everything I knew…Tech5 min read
Mar 1, 2016The two things I learned testing my message with 13-year-oldsI’m on a mission to create a simple message that a 13-year-old could understand. Why 13? They’re advanced enough to understand the tech world, but they are not immersed in it. They’re not groomed to consume technology marketing information in certain ways. They’re pure sounding boards. For the majority of…Marketing3 min read
Published in Customer Driven·Feb 19, 2016Dear marketing tech: Stop trapping my dataTo all my marketing tech vendors: Why can’t you just play nice with each other? Seriously, my job is hard enough. It’s like there’s a new channel a day. We’ve got our blog, LinkedIn, Medium is the new hotness, Quibb is rising, Quora is steady, Facebook’s still in the game…and…Marketing2 min read
Published in Customer Driven·Feb 10, 20163 #majorkeys that will help moms grow in techIf you haven’t already, meet DJ Khaled. Producer, radio host, DJ, record exec, and all around winner. Recently upped his fame factor with amazing Snapchats about how to succeed when people don’t want you to. He references the uber “They” for everything: So how do you succeed as a working…Startup5 min read
Published in Athena Talks·Jan 26, 2016Embrace your sensitivity, and control it.If you’ve ever been told “Don’t be sensitive” or “You’re being too sensitive” this is for you. Sensitivity is a beautiful thing, in life and at work. Sadly, while the word sensitive is a positive for parenting; it’s a negative for work. Have you ever heard someone congratulated for their…Women3 min read